Looking for the best betting sites in Sweden? Whether you’re into football, ice hockey, horse racing, or live betting, Sweden has a fully regulated market with plenty of safe and legal options. Since the country reformed its gambling laws in 2019, only operators licensed by the Spelinspektionen (Swedish Gambling Authority) can offer sports betting. This means you get strong consumer protection, fair odds, and tax-free winnings. In this guide, we’ll highlight the top sites, explain what makes them stand out, and help you choose the right platform for your betting style.
Quick Picks – Top 3 Swedish Betting Sites
- Best Overall: Unibet – Huge sports coverage, live betting, strong Swedish presence.
- Best Local Option: Svenska Spel Oddset – Trusted state-owned brand with football, hockey, and horse racing.
- Best Premium: Bet365 – Global giant with advanced in-play betting and top live streaming.
Buyer’s Guide – How to Choose a Betting Site in Sweden
Here are the most important factors Swedish players should consider when choosing where to bet:
- License: Only use Spelinspektionen-approved sportsbooks for safety and tax-free winnings.
- Sports Coverage: Football, hockey, handball, and horse racing are must-haves.
- Live Betting: In-play odds and streaming can make betting more exciting.
- Payment Options: Swish, Trustly, and BankID for instant deposits and withdrawals.
- Bonuses: Swedish law limits promotions, but some sites still offer welcome perks.
- Mobile App: A fast, user-friendly app makes all the difference for live betting.
Detailed Reviews – Best Betting Sites in Sweden
1. Unibet
Who it’s for: Swedish bettors who want variety, reliability, and great odds.
- Licensed in Sweden
- Live betting on football, hockey, tennis, and more
- Regularly updated odds and markets
Pros:
- Trusted international brand
- Excellent mobile app
- Tax-free winnings
Cons:
- Bonus offers limited by law
Final Verdict: A safe, all-around choice for Swedish players. Join Unibet here.
2. Svenska Spel Oddset
Who it’s for: Players who want a locally trusted sportsbook with Swedish customer support.
- Run by the Swedish state
- Great for football, hockey, and horse racing
- Easy Swish deposits and BankID login
Pros:
- Most trusted betting brand in Sweden
- Focus on responsible gaming
- Licensed and regulated
Cons:
- Not as many international sports markets
Final Verdict: Best for those who want a Swedish-first experience. Play at Svenska Spel here.
3. Bet365
Who it’s for: Players who want premium features and live streaming.
- In-play betting leader
- Wide range of international markets
- Live streams of top events
Pros:
- Excellent odds and variety
- Professional user interface
- Top choice for serious bettors
Cons:
- Interface can feel overwhelming for beginners
Final Verdict: The ultimate premium sportsbook for Swedish players. Start betting with Bet365 here.
4. Betsson
Who it’s for: Bettors who like a mix of sports and casino under one account.
- Well-known Nordic brand
- Strong sportsbook and live betting
- Good for both casual and serious players
Pros:
- Great customer support
- Long-established reputation
Cons:
- Limited bonuses due to Swedish law
Final Verdict: A strong all-in-one platform for Swedish players. Check Betsson here.
5. ATG
Who it’s for: Horse racing fans and casual sports bettors.
- Sweden’s official horse racing bookmaker
- Now also offers football and hockey betting
- Licensed by Spelinspektionen
Pros:
- Perfect for horse racing enthusiasts
- Easy payment via Swish
Cons:
- Less variety than international sites
Final Verdict: A must-have for racing bettors. Bet on ATG here.
6. NordicBet
Who it’s for: Sports fans who want a Scandinavian-focused sportsbook.
- Strong odds on Scandinavian leagues
- Good for football and ice hockey
- Part of the Betsson Group
Pros:
- Tailored to Swedish players
- Great for local leagues
Cons:
- Not as much global coverage as Bet365
Final Verdict: A great option for fans of Nordic sports. Try NordicBet here.
Comparison Table – Top Swedish Betting Sites
| Site | Strengths | Sports Coverage | License | Play Now |
|---|---|---|---|---|
| Unibet | Best overall, wide coverage | Football, hockey, tennis, more | Spelinspektionen | Play Here |
| Svenska Spel | Most trusted Swedish brand | Football, hockey, horse racing | Spelinspektionen | Play Here |
| Bet365 | Best live betting & streaming | Global sports + niche markets | Spelinspektionen | Play Here |
| Betsson | Strong all-in-one platform | Football, hockey, esports | Spelinspektionen | Play Here |
| ATG | Horse racing specialist | Racing, football, hockey | Spelinspektionen | Play Here |
| NordicBet | Scandinavian focus | Local football & hockey leagues | Spelinspektionen | Play Here |
FAQ – Swedish Betting Sites
Are betting sites legal in Sweden?
Yes. Since 2019, only licensed sites regulated by the Spelinspektionen can operate legally in Sweden.
Do I pay tax on my winnings?
No. All winnings from licensed Swedish betting sites are completely tax-free.
What payment methods can I use?
Most sites support Swish, Trustly, BankID, debit/credit cards, and e-wallets like Skrill and PayPal.
Do Swedish betting sites offer bonuses?
Yes, but due to strict regulations, only one welcome bonus per player is allowed, and ongoing promotions are limited.
What sports are most popular to bet on in Sweden?
Football, ice hockey, handball, and horse racing are the most popular betting markets in Sweden.
Conclusion – Choosing the Best Swedish Betting Site
Sweden has a safe, well-regulated betting market with strong consumer protection and tax-free winnings. The best betting site for you depends on your preferences: choose Unibet for variety, Svenska Spel for trust and local focus, or Bet365 for premium live betting features. With a valid license, fast BankID logins, and instant Swish payments, you can enjoy betting with peace of mind.
Check out Unibet today and start betting safely with one of Sweden’s top sportsbooks.